Partner With Betsson
Betsson affiliates programmes are designed for approved publishers, comparison sites and media partners that can refer eligible adult audiences. A partnership normally uses tracked links to attribute qualified registrations or other agreed activity. Acceptance is not automatic, and the programme may review traffic sources, target countries, website quality and compliance controls before approval.
Applicants should operate transparent websites with original content, clear ownership details, privacy disclosures and responsible gambling messaging. Marketing must never target minors, imply guaranteed winnings or hide important bonus conditions. Partners also need to respect advertising rules in every country they target.
Commission Structure
Commercial terms can use revenue share, cost-per-acquisition, hybrid arrangements or another written model. Exact rates, qualifying actions, negative carryover rules, payment thresholds and excluded territories depend on the agreement offered to an approved partner. Publishers should rely on the current signed terms rather than rates quoted by third parties.
Important
Affiliate earnings are never guaranteed. Results depend on compliant traffic, player eligibility, conversion quality, programme terms and local advertising restrictions.
How to Join
- Prepare a live website or media property with clear audience and traffic information.
- Document the countries, channels and promotional methods you plan to use.
- Apply through the official partnership route and complete identity or business checks.
- Review the agreement, tracking rules, creative-use policy and payment conditions before publishing.
Why Promote Betsson
Approved partners may value the broad product mix, recognisable brand, casino and sportsbook coverage, mobile access and multi-market experience. A strong programme should also provide tracking, reporting, approved creative materials and a contact for compliance or account questions.
Long-term performance depends on useful content rather than aggressive claims. Explain products accurately, disclose the commercial relationship, show age restrictions and send readers only from permitted locations. That approach protects players, the publisher and the programme.
Tracking, Reporting and Payment Checks
Approved partners should test tracking links before a campaign starts and compare click, registration and qualified-player reports regularly. Differences can arise from cookie settings, blocked tracking, duplicate accounts, excluded countries or activity that does not meet the written qualification rules. A clear audit trail helps both sides investigate discrepancies without relying on assumptions.
Before requesting payment, partners should confirm invoicing details, tax information, payment thresholds and the approved beneficiary account. Programme operators may perform identity, business and traffic-quality checks. Publishers should retain campaign records and disclosures so they can demonstrate where traffic came from and how the offer was presented to users.
